Always Proud

DISCOVERY+ 360° CAMPAIGN, global toolkit, & CONTENT HUB
June, 2022

I’ve never been more thrilled to lead and connect all the passionate creatives, network, and marketing teams to make a campaign. LGBTQ+ content has been inherent on all of our networks since day one, and seeing so much of it together on discovery+ was inspiring. Our team did an unbelievable job on bringing this campaign message to life in a true 360° campaign that engaged users not just in app but also across social media and in the streets with Snapchat filters, TikTok effects, bus wraps, and parade swag in addition to a global toolkit that allowed markets like LATAM to pick up the brand package and plug in their own content. The campaign was such a success that the Warner Bros. Discovery corporate team used it for the employee Pride campaign in 2023.