BRANDING AND CREATIVE DIRECTION
APRIL, 2023-PRESENT

The last year has been the busiest and most exciting thus far. I have overseen brand usage for Max and led the creation of tools to empower production companies, partners, and global teams to ensure consistency across creative.

Since launch, I have partnered with executives, brand strategy, and marketing to direct the creative for full-funnel campaigns from ideation to execution and implementation. In the summer, my team added the campaigns for Warner Bros. theatrical titles to our plate, and in the Fall of 2023, we launched CNN Max and B/R Sports on Max–both of which came with their own branding projects. It’s a fast-paced world, but I have a stellar, tight-knit team who is working hard to push and evolve the brand as new needs arise.