BRAND DESIGN + MARKETING LAUNCHOctober, 2023 What makes live sports feel exciting? That was the question I brought to my design team when we were tasked with creating a campaign to announce the addition of Live streaming to Max in partnership with B/R Sports. The answer… The lights. The movement. The players. So we created […]

BRANDING AND CREATIVE DIRECTIONAPRIL, 2023-PRESENT The last year has been the busiest and most exciting thus far. I have overseen brand usage for Max and led the creation of tools to empower production companies, partners, and global teams to ensure consistency across creative. Since launch, I have partnered with executives, brand strategy, and marketing to […]

The Announcement of MaxApril 12, 2023 In April of 2023, we brought members of the press to the Warner Bros. lot to announce our new combined streaming service: Max. As head of brand creative, I was able to lead not just the branding for the event itself but also curate the experience from the path […]

DISCOVERY+ 360° CAMPAIGN, Global toolkit, & CONTENT HUB2022 Holiday Season During the 2022 holiday season, we tapped into the transportive promise of discovery+ content and encouraged users to skip the stress of the season by escaping into Holiday Lane where they could be immersed in content. I encouraged our creative team to lean into the […]

DISCOVERY+ 360° CAMPAIGN, global toolkit, & CONTENT HUBJune, 2022 I’ve never been more thrilled to lead and connect all the passionate creatives, network, and marketing teams to make a campaign. LGBTQ+ content has been inherent on all of our networks since day one, and seeing so much of it together on discovery+ was inspiring. Our […]

April 8, 2022 It was so exciting to be at the forefront of a day one at Warner Bros. Discovery. Due to the secrecy surrounding the merger, I led a small but mighty team who readied everything from global office signage to social media toolkits to ensure a consistent look and feel for our new […]

discovery+ MARKETING CAMPAIGNFall, 2021 discovery+ is home to addictive content that viewers love to binge–from true crime to home reno shows. So in 2021, we tapped into that with the Whatcha Watchin’ campaign. This 360° campaign allowed us to show that the depth and breadth of the discovery+ offering was the perfect catalyst to drive […]