Author: admin

  • B/R Sports on Max Launch

    B/R Sports on Max Launch

    BRAND DESIGN + MARKETING LAUNCHOctober, 2023 What makes live sports feel exciting? That was the question I brought to my design team when we were tasked with creating a campaign to announce the addition of Live streaming to Max in partnership with B/R Sports. The answer… The lights. The movement. The players. So we created […]

  • Max


    BRANDING AND CREATIVE DIRECTIONAPRIL, 2023-PRESENT The last year has been the busiest and most exciting thus far. I have overseen brand usage for Max and led the creation of tools to empower production companies, partners, and global teams to ensure consistency across creative. Since launch, I have partnered with executives, brand strategy, and marketing to […]

  • Warner Bros. Discovery Press Event

    Warner Bros. Discovery Press Event

    The Announcement of MaxApril 12, 2023 In April of 2023, we brought members of the press to the Warner Bros. lot to announce our new combined streaming service: Max. As head of brand creative, I was able to lead not just the branding for the event itself but also curate the experience from the path […]

  • Holiday Lane

    Holiday Lane

    DISCOVERY+ 360° CAMPAIGN, Global toolkit, & CONTENT HUB2022 Holiday Season During the 2022 holiday season, we tapped into the transportive promise of discovery+ content and encouraged users to skip the stress of the season by escaping into Holiday Lane where they could be immersed in content. I encouraged our creative team to lean into the […]

  • Always Proud

    Always Proud

    DISCOVERY+ 360° CAMPAIGN, global toolkit, & CONTENT HUBJune, 2022 I’ve never been more thrilled to lead and connect all the passionate creatives, network, and marketing teams to make a campaign. LGBTQ+ content has been inherent on all of our networks since day one, and seeing so much of it together on discovery+ was inspiring. Our […]

  • Warner Bros. Discovery Day One

    Warner Bros. Discovery Day One

    April 8, 2022 It was so exciting to be at the forefront of a day one at Warner Bros. Discovery. Due to the secrecy surrounding the merger, I led a small but mighty team who readied everything from global office signage to social media toolkits to ensure a consistent look and feel for our new […]

  • Whatcha Watchin’

    Whatcha Watchin’

    discovery+ MARKETING CAMPAIGNFall, 2021 discovery+ is home to addictive content that viewers love to binge–from true crime to home reno shows. So in 2021, we tapped into that with the Whatcha Watchin’ campaign. This 360° campaign allowed us to show that the depth and breadth of the discovery+ offering was the perfect catalyst to drive […]